In 1926, founder Ray Kubly helped design an ad campaign to sell cheese by mail order for a college marketing class project. Flyers offering cuts of bulk cheese were mailed to potential customers and as fifty orders came in that first year, the cheese was cut and packaged for shipment in Ray’s basement.
What started as a small food mail order business known as The Swiss Colony grew steadily for several decades. In 1969 an in-house credit plan called Choose ‘N Charge was introduced, allowing customers the opportunity to buy now and pay later.
In 1997, IMS was formed to provide outsourced services to external customers.